In simple terms, RCS is SMS ++. Take SMS messaging, get rid of the limitations such as character limit and add a host of new features designed to enrich communication and improve your customer experiences. RCS is nothing new, however has recently started to take off as the channel to replace traditional SMS communication with customers. In highly competitive markets, a solution that offers you sales and customer teams more value, and opportunities to maximise the value of your customer base.
Features | SMS | RCS |
---|---|---|
Features relevant for effective B2C communication | A look and features and capabilities that traditional SMS offers businesses in B2C communication. | A look and features and capabilities that RCS offer businesses in B2C communication. |
Character Limit | 160 | Unlimited |
Send URL Links | ✓ | ✓ |
Usability | Global Usability | Usable on modern mobile operating systems |
Device Availability | On all mobile phones | Smartphones only |
Message Delivery | via Cellular Network | via Cellular Data |
Ease of Use | Easy & familiar for users | Easy to use |
Encryption | None | End-to-End Encrypted |
Feature Rich Messaging | ✗ | ✓ |
Supports multi-media messages (like images, videos, GIFs) | ✗ | ✓ |
Verified & Branded Sender | ✗ | ✓ |
Read Receipt data for Senders | ✗ | ✓ |
Customers can choose immediate actions to be taken | ✗ | ✓ |
Group Messaging | ✗ | ✓ |
Analytics & Metrics | ✗ | ✓ |
Send personalised messages in a two-way communication setting. Allowing for quick responses and actions tailored to your customer's requests and expectations.
Automate and simplify sales process messages, to ensure minimum churn rate, higher return rates and maximisation of your customer's value.
Seamlessly integrate RCS into existing workflows with verified branding features. Stand out from the competition with next-level communication.
Yameo has helped various businesses in Insurance and Financial Services enhance their B2C and B2B communication strategies.